New insights and developments in FoodTech from around the industry

Mustard: Friend or Foe? Understanding the Contraindications

Mustard: Friend or Foe? Understanding the Contraindications Introduction Beneficial Properties of Mustard Contraindications to Mustard Consumption How to Choose Mustard Correctly Mustard in the Diet: Yes or No? Conclusion Introduction Mustard is not just a popular spice used in cooking to add spiciness and flavor to dishes. It also has many beneficial properties that positively […]

Optimize Your Health With the Top 5 Wellness Apps

Optimize Your Health With the Top 5 Wellness Apps Technology has opened up new possibilities for taking charge of your health. Wellness apps put insights, guidance, and convenience right in your pocket. Whether your goals involve eating better, getting fit, or feeling your best, clever apps can help you build healthy habits with ease. From […]

Rebuilding Consumer Trust in Big Food with Radical Transparency

This article explores how major food corporations can rebuild trust with consumers by embracing radical transparency. It analyzes the breakdown in confidence between shoppers and Big Food due to scandals, deception, and intransparency around ingredients and supply chains. The article then showcases emerging technologies like blockchain, smart labels, genomic testing, and IoT sensors that enable unprecedented traceability and visibility across the food production process. Examples demonstrate how leading brands are leveraging these innovations to substantiate claims through robust data and transform their reputations from skepticism to trust. The piece argues that radical transparency enabled by technology can reset relationships and create competitive advantage with today’s conscientious consumers demanding ethical integrity. Big Food corporations have an opportunity to not just respond to growing calls for openness, but to lead the transparency revolution.

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