New insights and developments in FoodTech from around the industry

This article explores how major food corporations can rebuild trust with consumers by embracing radical transparency. It analyzes the breakdown in confidence between shoppers and Big Food due to scandals, deception, and intransparency around ingredients and supply chains. The article then showcases emerging technologies like blockchain, smart labels, genomic testing, and IoT sensors that enable unprecedented traceability and visibility across the food production process. Examples demonstrate how leading brands are leveraging these innovations to substantiate claims through robust data and transform their reputations from skepticism to trust. The piece argues that radical transparency enabled by technology can reset relationships and create competitive advantage with today’s conscientious consumers demanding ethical integrity. Big Food corporations have an opportunity to not just respond to growing calls for openness, but to lead the transparency revolution.