Enhancing brand perception through product utility: the role of labeling in consumer decision-making
- Creating Positive Brand Perception through Customer Experience
- Rise of the Grocerant: Consumer Preference for Prepared Foods
- Personalized Service: Providing Additional Product Information for Health-Conscious Consumers
- Streamlining the Purchase Decision: The Importance of a Convenient Product Information System
Creating Positive Brand Perception through Customer Experience
The importance of providing consumers with a positive experience in order to create positive feelings about a brand cannot be overstated. A good customer experience is a crucial factor in shaping a customer’s perception of a brand and can ultimately lead to increased business loyalty and customer return. However, a good customer experience is not limited to a single encounter or interaction. Instead, a good experience that shapes a successful brand should be embedded in the fundamental value proposition in every experience feature.
When a brand provides positive experiences to consumers, it is likely to arouse pleasant and familiar feelings, leaving positive emotions in the minds of consumers and contributing to creating emotional consumer value for that brand. This emotional value is crucial for building brand loyalty and driving repeat business. One way to create positive brand perception is by providing consumers with products that meet their needs and preferences.
One of the key elements of this is by providing accurate and useful information on products, such as nutritional facts and ingredient lists. This allows consumers to make informed decisions about the products they purchase, which can ultimately lead to a more positive experience and a stronger emotional connection to the brand. In this article, we will explore the role of labeling in consumer decision-making and the potential benefits of providing additional product information for health-conscious consumers.
Rise of the Grocerant: Consumer Preference for Prepared Foods
In recent years, there has been a significant shift in consumer preferences towards prepared foods offered by grocerants, rather than fast food services. A survey conducted by Technomic found that 52% of respondents considered ready-to-eat foods offered by grocerants as a healthy alternative to fast food. Additionally, a study by NPD Group, a U.S. market research institute specializing in consumer purchase behavior, reported that ready-to-eat food services provided by grocerants were rated higher by customers.
These survey results indicate that one of the reasons consumers use grocerants is associated with food healthiness. Health-conscious consumers, in particular, are interested in health issues and try to eat healthier foods. They tend to search for information on nutritious natural products, read food-related articles, and will pay generously for eco-friendly restaurants.
For example, Freshippo, a grocerant in Shanghai, China, provides comprehensive information about pre-cooked meals, including nutrition facts, ingredients, calories, and origins of individual components for health-conscious customers. Such a grocerant system can be viewed as a customized service considering the health-seeking behavior of customers. Food healthiness is becoming increasingly important for its direct association with consumer health.
EQO’s innovative platform offers a wide range of user-friendly tools to improve consumer-producer interactions. It allows you to perform an exhaustive analysis of food and then present the information to the customer in a convenient way by scanning a bar code or QR. Thereby both producer and consumer receive preferences, due to which the producer-consumer interaction goes to a higher quality level.
The rise of the grocerant reflects the changing preferences of consumers towards healthier and more convenient food options. As consumers become increasingly health-conscious, grocerants have an opportunity to capitalize on this trend by offering prepared foods that meet the needs and preferences of health-conscious consumers. This can be achieved by stocking fresh and eco-friendly ingredients and thoroughly monitoring the hygiene of their spaces, foods, and staff.
Personalized Service: Providing Additional Product Information for Health-Conscious Consumers
Personalization is becoming a critical component of customer service, especially in the food industry. One way to provide a personalized service is by considering the health-seeking behavior of customers. As mentioned before, people who are conscious about their health tend to look for information on natural products that are good for them and are willing to pay more money for restaurants that serve healthy food. By providing additional product information, grocerants can cater to the needs of these consumers and create a more positive customer experience.
For example, by providing detailed nutritional information, ingredients lists, and information about the origin of individual components, health-conscious consumers can make more informed decisions about the products they purchase. This not only improves the customer experience but also helps to build trust in the brand. Additionally, by providing this information in an easily accessible format, such as on menus or packaged food labels, grocerants can make it more convenient for customers to check the properties of products and make a conclusion about the purchase. This is achieved by influencing the logical perception of the product and added value.
As an instance, you can quickly get insights of a product using only your smartphone’s camera via EQO Barcode Scanner. Then make a decision to buy a particular product based on the internal composition. Try it right now in your kitchen. It’s free and there’s no need to download any apps.
Streamlining the Purchase Decision: The Importance of a Convenient Product Information System
In conclusion, providing additional product information is a key aspect of creating positive brand perception and improving the customer experience. It is particularly important for health-conscious consumers, who tend to seek information on nutritious natural products and are willing to pay more for green restaurants. Consumers are increasingly interested in knowing what goes into their food and where it comes from. By being transparent about the ingredients used and sharing knowledge about where they come from, grocerants can show that they care about their customers’ wellbeing. This will build trust between them and create loyalty among shoppers.
One way to streamline the purchase decision process and make it more convenient for customers to access product information is by implementing an information system. This system can be accessed through various digital platforms such as tablets and smartphones. By providing this type of convenient access to product information, grocerants can make it easier for customers to make informed decisions about the products they purchase. Additionally, by providing this information in an easy to access format, grocerants can improve the overall customer experience and increase the likelihood of repeat business. A convenient product information system is an important aspect of creating positive brand perception and ultimately driving sales.
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