New insights and developments in FoodTech from around the industry

Enhancingbrand perception through product utility: the role of labeling in consumer decision-making

Enhancing brand perception through product utility: the role of labeling in consumer decision-making Creating Positive Brand Perception through Customer Experience Rise of the Grocerant: Consumer Preference for Prepared Foods Personalized Service: Providing Additional Product Information for Health-Conscious Consumers Streamlining the Purchase Decision: The Importance of a Convenient Product Information System Creating Positive Brand Perception through […]

Consumers becoming more health-conscious through more careful food choices: the research reveals a rise in proactive and long-term approaches to health

Consumers becoming more health-conscious through more careful food choices: the research reveals a rise in proactive and long-term approaches to health The Role of Functional Natural Ingredients in Meeting Consumer Needs The Importance of Quality Labels in Building Trust with Consumers Conclusion: Meeting the Needs of a Health-Conscious Market According to a recent study by […]

Re-evaluating the Role of Saturated Fats for Health: A Closer Look

Re-evaluating the Role of Saturated Fats for Health: A Closer Look Recent research Source of saturated fat There is much controversy in nutrition science about what constitutes a healthy diet. One key controversy has to do with the effects of saturated fats on the human body. These macronutrients were thought to contribute to cardiovascular disease […]

Increasing importance of brand interaction. Food manufacturers do not keep up with current requirements

Increasing importance of brand interaction. Food manufacturers do not keep up with current requirements Introduction What is Brand Interaction Brand Interaction in the food industry Case study Conclusion In today’s digital age, consumers are increasingly seeking interaction and engagement with the brands they support. These individuals desire to have input in the products and services […]

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