Have you been striving to improve your dietary habits lately? 68% of Consumers have tried. Find out how manufacturers can help
Good health is one of the most important things we can have in life. It affects every aspect of our daily lives, from our physical abilities to our mental state, and can greatly impact our overall wellbeing. Recent statistics show that 74% of global consumers rate their health as good, yet they are on a continual journey of improving and maintaining good health. In this article, we will delve deeper into these statistics and discuss the implications for producers.
The Key Role of Healthy Food in Business Success: Meeting Consumer Demand for Healthier Options
When it comes to addressing health issues, 51% of consumers turn to food and drink over nutritional supplements and medicine. This indicates that many health problems are deemed self-inflicted and something that can be solved with general changes in diet and lifestyle. As such, it is crucial for consumers to understand the importance of a healthy diet in maintaining good health.
In fact, 68% of consumers actively sought to improve their dietary habits over the last two years. This demonstrates a growing awareness of the link between diet and health, and the desire to make positive changes to improve overall wellbeing.
So what does a healthy diet look like to consumers? According to the statistics, the most popular response was eating a variety of products from different food groups, including the occasional treat in moderation. This highlights how consumers want to rid the association of diet and sacrifice, and instead focus on making sustainable, enjoyable choices.
Read our article about the consumer’s approach to food choices
Maximizing intake of food or ingredients associated with having a positive impact on health and the avoidance/moderation of dietary evils (sugar, fats) were also popular responses. Consumers have become much more attentive to the ingredients and nutritional labels included in the food and drink they purchase. Therefore, it is important that small businesses and brands ensure that their products have clear and easy-to-understand nutritional labels.
Interesting Facts:
According to a study by Harvard Health, a healthy diet can help reduce the risk of chronic diseases such as heart disease, stroke, and diabetes.
A healthy diet can also improve cognitive function and mental health, as well as support a healthy immune system.
The statistics show that consumers are increasingly aware of the importance of a healthy diet in improving and maintaining good health. As a result, producers should prioritize the provision of clear and understandable product information. This will help consumers make informed choices about the food and drink they purchase and consume.
The Benefits of EQO Label for Small Businesses and Brands
Manufacturers can greatly benefit from connecting their food products to the EQO Label base. This company provides a recognizable mark of quality that can help businesses stand out in a crowded market. By providing consumers with all the information they need about a product, businesses can also increase transparency and build trust with their customers.
One of the key benefits of the EQO Label is increased visibility for small businesses and brands. The label can help businesses attract new customers who are looking for healthier options and want clear information about the food they are consuming. By displaying the EQO Label on their products, companies can differentiate themselves from competitors and show that they prioritize the health and wellbeing of their customers.
Moreover, the EQO Label can help brands establish themselves as credible sources of information about the nutritional value of their products. By providing comprehensive information on ingredients, nutritional content, and additional information, businesses can demonstrate their commitment to transparency and accuracy. This can help build trust with consumers who are increasingly concerned about the quality and safety of the food they consume. Therefore, businesses can demonstrate their commitment to consumer health and wellbeing. This can help them attract new customers, retain existing ones, and position themselves as leaders in the market for healthy and transparent food products.
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In conclusion, the statistics demonstrate the growing importance of a healthy diet in improving and maintaining good health. Producers have an opportunity to meet consumer demand for healthier options and provide clear nutritional information to help consumers make informed choices. By prioritizing these values, businesses can not only meet consumer demand but also contribute to the overall wellbeing of their customers.
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Source: FMCG Gurus